Cutting through all the

By Jim Rapoza  |  Posted 2003-12-15 Print this article Print

noise, hype and misdirection"> So just how do you cut through all the noise, hype and misdirection? The first step to is to bypass all the analyses, press releases and presentations that attempt to simplistically summarize in nontechnical terms something that can truly be understood only in technical terms.

Instead of reading something written by a marketing person who doesnt understand the technology, find product white papers, architecture specifications and, best of all, online developer discussion boards. Through these sources you can get a sound understanding of what the technology does and how it works.

Also, talk to colleagues in IT groups and organizations in which you may already participate. Theres a good chance that some of them are also digging into the same technologies that you are looking at.

Taking these steps will go a long way toward helping you understand what a technology does—and doesnt do—so that you can decide whether your company should invest in it.

And, of course, total understanding will be provided when eWEEK Labs gets its hands on the technology. But that goes without saying.

eWEEK Labs Director Jim Rapozas e-mail address is

Jim Rapoza, Chief Technology Analyst, eWEEK.For nearly fifteen years, Jim Rapoza has evaluated products and technologies in almost every technology category for eWEEK. Mr RapozaÔÇÖs current technology focus is on all categories of emerging information technology though he continues to focus on core technology areas that include: content management systems, portal applications, Web publishing tools and security. Mr. Rapoza has coordinated several evaluations at enterprise organizations, including USA Today and The Prudential, to measure the capability of products and services under real-world conditions and against real-world criteria. Jim Rapoza's award-winning weekly column, Tech Directions, delves into all areas of technologies and the challenges of managing and deploying technology today.

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