Collaborate Using LinkedIn

 
 
By Tim Minahan  |  Posted 2010-04-19 Print this article Print
 
 
 
 
 
 
 


Collaborate using LinkedIn

And how about the big-and I mean BIG-potential for social media to facilitate collaboration among peers around the globe who otherwise may not have ever had any chance to connect? Obviously there's a huge opportunity when you consider the "long tail" of the Internet and how it can bring people in similar roles, industries and geographies together to discuss the pressing issues of the day.

But, in the past, that was an opportunity best leveraged by IT folks and Web marketers (who talked among themselves about how great the Web was at engaging their customers, often while failing to actually engage their customers). Not anymore. LinkedIn, customer communities, Twitter and, to a decreasing extent, blogs, have filled this gap and opened the door to true collaboration.

For example, a company can run a LinkedIn group with a specific goal in mind. The group could gain tens of thousands of members (and that number can grow daily). Those members can all have access to an enormous pool of collective knowledge about their field, risks, vendors, opportunities and even jobs. And although "social media" brought the company and those LinkedIn group members together, old school methods can be utilized to carry on the discussions such as group conference calls led by industry analysts or other experts. The conference call leader can discuss the issues facing companies in their particular industry and then open the floor up for a free flowing discussion. Short of that, how could these professionals have had access to a resource such as these experts or to one another? Beats me.

The bottom line is, social media can play a prominent role in connecting you with your peers-from those down the hall working on the same projects to those across the globe whose common challenges keep both of you up at night. If you leverage the tools at your disposal, you can be more successful-and avoid the infamous
#fail hashtag.

Tim Minahan is the Chief Marketing Officer at Ariba, responsible for the design and execution of the company's global marketing programs. Prior to Ariba, Tim served as senior vice president of marketing at Procuri, chief services officer at Aberdeen Group, and a prolific technology journalist. Tim holds a Bachelor's degree from Boston College. Follow and engage Tim at @tminahan or reach him at tminahan@ariba.com.



 
 
 
 
Tim Minahan is the Chief Marketing Officer at Ariba, responsible for the design and execution of the company's global marketing programs. Prior to Ariba, Tim served as senior vice president of marketing at Procuri, chief services officer at Aberdeen Group, and a prolific technology journalist. Tim holds a Bachelor's degree from Boston College. Follow and engage Tim at @tminahan or reach him at tminahan@ariba.com.
 
 
 
 
 
 
 

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