Top Five Social Media Resources

By Rob Feinstein  |  Posted 2010-07-19 Print this article Print

Top five social media resources

The top five social media resources used by small business leaders are:

1. Webinars and podcasts

Small business leaders consider Webinars and podcasts two great resources for professional development, industry research, and learning about potentially relevant products and services. Webinars and podcasts save small business leaders the time and expense of attending in-person training.

2. Ratings and reviews

Ratings and reviews provide useful input into the business buying process, particularly those ratings or reviews provided by other small businesses using the product or service.

3. Company and brand pages on social networking sites

Social network participation is now mainstream for adults in the United States, with 46 percent using sites such as Facebook and 25 percent participating on a weekly basis. Small business leaders are increasingly turning to these sites to find the latest information about important vendors, products and services.

4. Company blogs

Small business leaders praise company blogs-at least those that are "well-written, current and with good thought leadership articles" as great sources of information about business-relevant products and services, as well as the underlying character of a company.

5. Social media search

While some of the business-relevant information on social media sites can be found through general Internet search engines, a great deal cannot. Realizing this, over half of small business leaders use social media search to find business-relevant information directly on sites such as Facebook, LinkedIn, SlideShare and many more.

Rob Feinstein is Vice President and General Manager at Rob oversees all aspects of sales, marketing and product development. Rob joined in 2005 as vice president of product and was responsible for monetization, user experience and new feature development. Prior to, Rob was vice president and general manager of MonsterTRAK, the college recruiting specialty division of In that role, Rob oversaw all business functions including new product development and strategic relationships with major universities nationwide. Prior to MonsterTRAK, Rob worked at EarthLink, leading the creation of subscription-based, value-added services ranging from online entertainment services to voice over IP. Rob also held senior management positions at CareerPath and GeoCities. He was also a marketing, planning and sales executive at the Los Angeles Times. Prior to all of this, Rob was an award-winning journalist. He worked for The Associated Press and newspapers in Dallas and St. Louis. Rob holds a Bachelor's degree in History from Brown University, a Master's degree in Journalism from Columbia University, and an MBA degree from the Amos Tuck School of Business Administration at Dartmouth College. He can be reached at

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