Top Five Social Media Resources
Top five social media resources
The top five social media resources used by small business leaders are:
1. Webinars and podcasts
Small business leaders consider Webinars and podcasts two great resources for professional development, industry research, and learning about potentially relevant products and services. Webinars and podcasts save small business leaders the time and expense of attending in-person training.
2. Ratings and reviews
Ratings and reviews provide useful input into the business buying process, particularly those ratings or reviews provided by other small businesses using the product or service.
3. Company and brand pages on social networking sites
Social network participation is now mainstream for adults in the United States, with 46 percent using sites such as Facebook and 25 percent participating on a weekly basis. Small business leaders are increasingly turning to these sites to find the latest information about important vendors, products and services.
4. Company blogs
Small business leaders praise company blogs-at least those that are "well-written, current and with good thought leadership articles" as great sources of information about business-relevant products and services, as well as the underlying character of a company.
5. Social media search
While some of the business-relevant information on social media sites can be found through general Internet search engines, a great deal cannot. Realizing this, over half of small business leaders use social media search to find business-relevant information directly on sites such as Facebook, LinkedIn, SlideShare and many more.