: Slow Go"> Despite the major focus by IT software vendors and service providers to build out SOA functionality over the past two yearsthe various SOA registries under way are a prime examplerecent research suggests customer adoption and implementation of SOA is growing at a moderate pace, at best. A report released June 8 by Saugatech Research suggested that SOA adoption might be stalling in the short run as the transition from pilot projects to enterprisewide adoption slows. Saugatech points to two reasons this could be happening: vendor sales efforts aimed at the CIO chain of command, rather than the folks on the business side of the house, and confusing sales messages around SOA. "SOA adoptionand its long-term market benefitswill continue to grow slowly (or potentially begin to lag) if SOA continues to be sold as an end objective," writes Saugatech analysts Charlie Burns and Bruce Guptill. "Rather, SOA needs to be sold, and purchased, as a means to achieve an end. That end is restructuring the customer business process."SOA is still gaining momentum, claims Peter Coffee. Click here to read his column.Another SOA report by Forrester, expected for release around July 1, looks in-depth at 53 early adopters of SOA to see what common technology building blocks were on their path to SOA. It then synthesizes the technologies into 11 entry points that represent business-led projects that can help take companies down the SOA path. The entry points are essentially areas of pain that both business and IT folks can look to, to package technology around, according to Forrester. They include single sign-on, internal self-service, external self-service, operational dashboards, business insight, forecasting and planning, regulatory compliance, business process improvement, shared services, knowledge management and collaboration, and master data management. The bottom line, according to Ray Wang, lead analyst on the report, "11 Entry Points to SOA for Packaged Applications: How to Create a Path to SOA in Enterprise Applications," is that early adopters are taking a cautious but calculated approach with SOA. "More importantly, customers have not yet decided on what middleware/application platform (e.g., SAPs NetWeaver, Oracles Fusion, IBMs WebSphere, Microsofts .Net) they plan to standardize on," according to Wang. Check out eWEEK.coms for the latest news, reviews and analysis in Web services.