IBM has announced that it is providing new social media tools, education programs and other marketing resources to help its service-oriented architecture (SOA) business partners generate leads and drive sales. The new package includes Web-based resources such as virtual tradeshows, logo advertising, scheduled chat sessions and more.
IBM has announced that it will be providing new social media tools,
education programs and other marketing resources to help its
service-oriented architecture business partners generate leads and
These programs will be officially unveiled at the company's Impact 2009 conference in May.
The new package includes Web-based resources such as virtual
tradeshows, logo advertising, scheduled chat sessions and new scenarios
in IBM's serious game Innov8 to help partners present their solutions
to customers using real-world scenarios. IBM is also introducing
SOAsocial - the first social network for the SOA community, the company
said. To ensure partners reap the rewards of their new efforts, IBM
will also provide search engine optimization training.
The announcement is designed to open new markets for the channel and
help partners compete more effectively in the global environment.
The programs IBM will deliver feature nine new social media tools,
including Virtual Forum, a virtual trade show complete with product
booths, logo advertising and scheduled chat sessions to help partners
drive lead opportunities. IBM partners such as Sirius Computer
Solutions have already taken advantage of this by participating with
clients in a successful early demonstration of the Virtual Forum.
With so much invested in the SOA space, it is clear IBM does not
adhere to the notion that "SOA is dead." Indeed, IBM officials said the
company has more than 7,000 customer implementations worldwide and IBM
is a leader in the SOA market. This leadership in SOA is further
illustrated by a thriving community of greater than 120,000 architects
and developers, 300 SOA-specific technology patents, 2,000 universities
advancing the SOA curriculum, and 7,420 Business Partners building SOA
skills, solutions and practices, IBM officials said.
The social media aspect of the announcement includes new Marketing
2.0 benefits, providing a variety of Web-based resources that partners
can use to generate demand, progress opportunities and strengthen their
overall marketing strategy. IBM officials said they believe this is
critical as recent statistics have shown that search referrals, spurred
by Internet marketing and social media tactics, are now driving 34
percent of Web traffic and the average cost of Internet marketing
is only 50 cents per lead as compared with traditional marketing, which
is more than $9 per lead.
An example of one of the ways IBM is tapping into Marketing 2.0 is
WebCollage. IBM has teamed with WebCollage to provide partners with Web
syndication, a simple way to augment their Websites with all of the
tools needed to help partners generate leads and drive sales, IBM said.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.