LinkedIn Turns to Twitter for Professional Tweeting
LinkedIn Nov. 10 agreed to let its users tweet their status to Twitter and to their LinkedIn connections. Status updates have been an important part of LinkedIn, with working professionals using it to alert others to sales leads, new jobs and other business opportunities. Twitter is the king of the status update, with millions of users blasting out 140 messages to followers each day. LinkedIn may be the leading social networking for professionals, but it's membership growth has cooled in the last two years. Meanwhile, Facebook has soared to more 300 million users, sparking speculation that many people have turned to the leading social network for their personal and professional connections.LinkedIn Nov. 10 agreed to add Twitter's tweeting capability to its network of 50 million business professionals in a deal for which financial terms were not made public. Soon LinkedIn users will be able to tweet their status to Twitter and to their LinkedIn connections, broadcasting what's going on with them.
LinkedIn's application development platform, so promising when it was launched one year ago, also seems to be floundering. Can enabling Twitter tweets revitalize LinkedIn? The LinkedIn-Twitter deals comes two three weeks after Microsoft and Google agreed to index Twitter tweets to make them easily search able on Google search and Microsoft Bing. No financial details were announced for those deals either, but Twitter could be incurring some nice, new revenue streams by opening up its data feed to the search and enterprise social networking powers. Twitter this summerbanked a reported $100 funding round, so the company is clearly not hurting for cash. But the company has been slow to make its business model clear, and investors will eventually want to see some return-on-investment bang for their bucks. Twitter has yet to spell out the company's plans to make money. Looked at another way, Twitter's investors would not have pumped so much money into the business if they weren't confident in its ability to cultivate revenue streams. And what of those thus far shadowy revenue streams? Advertising and analytics as part of a so-called Twitter Pro service are expected. Meanwhile, the company's innovation has picked up of late. Twitter recently released a promising new feature called Lists to let users curate groups of users they wish to follow, or have followed by others. Editor's note: This story was updated with revised information about LinkedIn's global membership.