Marriage in the New New Economy
As I approach another wedding anniversary, I am reminded of how great married life can be but also how vital communicating expectations is to a relationship.As I approach another wedding anniversary, I am reminded of how great married life can be but also how vital communicating expectations is to a relationship. That applies to relationships between e-business partners as well as between married couples. A couple of years ago, when the "old" New Economy was in its heyday, arranged marriages between dot-coms and brick-and-mortar companies could have rivaled celebrity weddings for all the attention they attracted. Today, though, in the "new" New Economy, the divorce rate between these former "love birds" is staggering because many of the online parties to these deals are free-falling out of existence and into cyber-lore. Now, many companies are stuck with agreements that failed to address their potential breakups or even hard times.
For those of you planning to take the plunge (for the first or second time) and enter into a strategic e-business alliance, here are some steps you should take to avoid the mistakes made by many others in the first wave of e-business relationships: