Microsoft Adds Search Tool to E-Biz Directory
A phone book, no matter how ingeniously designed, isn't any good if nobody uses it.A phone book, no matter how ingeniously designed, isnt any good if nobody uses it. Microsoft is quite aware of this predicament, which faces the Universal Description, Discovery and Integration project. UDDI is a 9-month-old business-to-business Internet directory the company developed with IBM and other partners. Its backers promise that UDDI will become a sophisticated way for companies to find and connect with buyers online in other words, a technology that will create the ultimate B2B e-marketplace. But currently, UDDI is still basically an experiment.
To stimulate adoption of UDDI, Microsoft last week teamed up with RealNames, a provider of keyword Web navigation services, to offer businesses "human-friendly" keywords to locate UDDI information. Microsoft also added a feature in Internet Explorer that lets users search for information in the UDDI directory using a RealNames keyword. For example, typing "UDDI Microsoft" into the IE address bar returns a list of all of Microsofts UDDI services.