Opinion: Microsoft's move to update its color management schemes might be a good thing, but will the print industry trust a proprietary solution?
Microsoft is becoming more color-aware. In fact Microsoft, with input from Canon, plans a complete rewrite of the color game plan
in its Windows Color System integrated in the upcoming operating system Vista.
Redmond details the motivation behind its shakeup of Color Management in a recent white paper
. In that paper, Microsoft bemoans the growing user frustration with bad color, the failings of the present ICC profile approach, and the difficulties for developers in creating color-managed applications when they are not themselves color experts.
I e-mailed in some questions to the Microsoft press office. Unfortunately, in lieu of a promised phone response they e-mailed back replies so technical that I am not quite able to make out whether my questions were addressed.
Microsoft demos a graphic design suite at PDC. Click here to read more.
To avoid misrepresenting one of the worlds most powerful companies, I am posting the Q&A text, which was supplied for attribution, verbatim, to my own geeky color management blog
. So please take what follows below to be my own opinions and interpretations.
Microsoft believes that good color is now a mainstream user request in office and home use, i.e., on screens, color copiers, printers and digital cameras. Users demand a seamless workflow, where good color is "automagically" maintained by the computer system. To extract a few words from the white paper, "Color that just works."
Microsoft believes that the shortcomings of the current ICC profile world are severe and wants to move to a Windows-centric measurement-based system, where the user would input raw measurements into Windows.
Read the full story on Publish.com: Microsoft: The Bull in the Color Shop