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By boosting its online video capabilities, the National Hockey League hopes to both improve the online experience for fans and increase interest in all NHL online content and products. eWEEK Labs takes a look at what the NHL is doing.
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- NHL Makes Power Play for Online Video
by Jim Rapoza - New video player capabilities have made it possible for the NHL to expand the way visitors use and consume video online.
- With a simple sharing feature, hockey fans can now easily embed video from NHL Network Online on their own Web sites or blogs.
- Extensive video tagging and advanced video capabilities make it possible to dig deep into any video on NHL Network Onlinefor example, to see every goal scored by a specific player.
- NHL GameCenter is a pay service that lets fans watch any NHL game live over the Internet.
- When signing up for content on NHL Network Online, visitors are asked only basic information, including their favorite team.
- Each NHL team's individual Web site takes advantage of the same video capabilities as the main NHL.com site.
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