Omniture adds a new application to its Omniture SiteCatalyst tool that allows users to monitor the spread of viral video on YouTube and other sites. Salesforce, Google, Amazon and other companies have all been expanding the range of applications available on their cloud-based computing platforms, even allowing clients to monitor Twitter, YouTube, Facebook and other sites to see how a particular service or product is being greeted by the general public.
Omniture,
creator of online business optimization software, is releasing a new version of
Omniture SiteCatalyst that allows users to measure the spread of viral video
across video-sharing sites.
SiteCatalyst is a component of the company's previous release,
the
Omniture Online Marketing Suite, which also includes several applications
such as Visitor Acquisition Applications, designed to streamline customer
acquisition, and Conversion Applications, to allow marketers to test key
messages, target customer segments and analyze customers' behavioral data to
leverage merchandising strategies.
The one-stop application for measuring the impact of viral videos spares
users from needing to check sites such as YouTube individually. Metrics on the
dashboard provide information such as the number of consumers who have viewed a
particular video, as well as ad performance associated with particular videos.
Online video is of increased interest to the enterprise as a potential
source of ad revenue. Google has been attempting to monetize
YouTube
as a way of blunting that site's hundreds of millions of dollars a year in
operating costs, even as Hulu, which exclusively displays studio-generated
content,
migrates
onto the Apple iPhone and iPod touch as a downloadable application.
Cloud-based computing platforms that deliver SAAS (software as a service) to
customers have assumed an increasing prevalence within the enterprise, as
companies ranging from Omniture and
Salesforce
to Google and Amazon have been
aggressively
pushing into that particular arena. In addition to popular video-streaming
sites such as YouTube, other sites such as Facebook and Twitter are also being
integrated into the enterprise as tools for trend-monitoring. Media such as
video often spreads through these sites in a viral manner.
Salesforce
recently integrated Twitter and Facebook into its Service Cloud SAAS solution,
the better for its clients to monitor the adoption and discussion of new
products.
Email
Print
