Pop-up Ads: Bad for Business
Everyone knows pop-up ads are bad for businessand now there's hard evidence to prove it, claims eWEEK Labs' Jim Rapoza.If youre a company that uses Web-based advertisingeither to promote products and services or to generate revenuetheres been good news and bad news lately. At the recent Reuters Technology, Media and Telecommunications Summit, Web marketing company DoubleClick discussed the increase in online advertising and predicted double-digit growth for next year. Now, youd expect a company like DoubleClick, which is completely dependent on Web-based advertising, to paint a rosy picture of online ads. However, its predictions are in line with what we here at eWEEK have been seeing and hearing from readers and analysts. While things arent quite where they were during the dot-com boom, ads are doing very well. And because expectations are more realistic these days, one could make the argument that online advertising is doing better now than it was in the late-90s.
Study after study shows that people are spending more time online and less time focused on other media, such as television and magazines. When done right, an online advertisement is proving to be a worthwhile invesment.