ERM field attracts established

 
 
By Jacqueline Emigh  |  Posted 2005-07-28 Email Print this article Print
 
 
 
 
 
 
 


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How does Fayle view Microsofts entrance into ERM, with its RMS (Rights Management Services) platform?

"Were supporting RMS. Were giving out Microsofts materials in our booth. But theyre doing some of the same things we are. So Microsoft is both a partner and a competitor of ours," Fayle said.

About two weeks ago, in a move that must have surprised many, RSA took the plunge into the ERM race. "We came to the conclusion that ERM is about security, really—and encryption security is our heritage, anyhow," according to Mark B. Brier, manager of marketing programs in RSAs Developer Solutions Group.

Yet not all vendors on the DRM Strategies show floor are targeting ERM. For instance, a new startup named ExtendMedia Inc. focuses on providing DRM services in many different file formats for a variety of network providers.

The company can support everyone ranging from cable and phone companies to CDNs (content delivery networks), said Erik Davis, ExtendMedias vice president of marketing. Early customers include New York City Cablevision and, in Canada, MTSs IPTV.

Click here to read about how DRM is hindered by a lack of interoperability.

Conversely, another exhibitor, FileOpen Systems Inc., is honing in strictly on DRM for newsletters.

How does newsletter DRM differ from ERM, for example? The answer is that newsletter publishers tend to be willing to sacrifice a bit on security, in the interests of both price and getting the publication out to readers, according to officials in the FileOpen booth.

Korea-based Fasoo.com, on the other hand, is attempting to cover many different corners of the DRM map, all at once.

Fasoo makes separate DRM products for PCs, Web sites, enterprise servers, file servers, and P2P, said Gyubong Kim, director of the vendors Business Division, during a conversation with Ziff Davis Internet.

It it possible, then, that the umbrella product category of DRM will ultimately fade away? Based on whats being said at the show, maybe so, as there seems to be very little overlap between Apples iPods and RSAs security encryption schemes.

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