Responsys Scoops Up NetAcumen
E-marketing platform developer Responsys Inc. announced Friday the acquisition of Web site analysis ASP, NetAcumen Inc.E-marketing platform developer Responsys Inc. announced Friday the acquisition of Web site analysis ASP, NetAcumen Inc. Terms of the deal between the two privately held hosted services companies were not disclosed.
Responsys officials, in Palo Alto, Calif., said the acquisition will enable the company to integrate customer intelligence gleaned from both Web site visits and e-mail marketing campaigns. Marketing campaigns using Responsys can be launched from Web site analysis data from NetAcumen. And NetAcumens hosted analytics service can in turn analyze the results of those marketing campaigns.