Seven Disruptive Trends Driving the Digital Revolution - From Augmented Reality to Information Transparency (
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Augmented Reality: This has been slower in coming around. Sure, "Second
Life" has some avid, faithful users. But virtual reality, in which avatars
roam digital worlds to feed humans' sense of alternative selves, is slow in
coming despite IBM's efforts to insert three-dimensional
collaboration into Lotus.
CSC eventually sees a blend of virtual
and physical reality giving rise to augmented reality. For example, TC2 makes
the Intellifit body scanner, a walk-in booth that does a 360-degree body scan
to help fit clothes to people.
The scanner uses cylindrical holographic imaging technology to take a full
body scan and create 3-D avatar images with a person's measurements. Shoppers
can use the avatars to try on clothing when shopping online.
Information Transparency: In short, there will be sensors everywhere.
Google Android creator Andy Rubin would appreciate this.
People will be able to "see" all their assets through tailored
services such as personalized medicine. Google Health, Microsoft's HealthVault
and Revolution Health all aim to give users greater control over their health
records online. However, the door swings both ways to reveal a Catch-22.
In this increasingly transparent world, Webcams let you see what your team
members are working on, while employers use this transparency to inspect
software code. On the job, privacy may erode if the proper steps aren't taking.
Telecommuting everywhere, anyone?
New Wave of Waves: Wireless technology, baby. Apple's iPhone,
Google's Android platform. Open access to run any application on any device
anywhere in the world.
Fuss and Gustafson nailed it when they wrote, "The race to stake out
the wireless frontier is precipitating a spectrum battle between the
established telcos; radio, cable and satellite broadcasters; Internet service
providers; and startups."
In this battle, wireless will win, with location-aware Web services and
commerce leading the way. Which players will remain standing is unclear. Google
already disrupted the 700MHz wireless auction, forcing Verizon to scramble to
get the C spectrum it coveted.
Will Google wrest control of the mobile Web from its rivals the way it has
the desktop, or will Microsoft, Nokia or some other player take charge?
Ultimately, the CSC researchers predict a
dynamic digital spectrum replete with open access.