The Revolution Will be Advertised
Opinion: Microsoft is moving to an ad-supported Web Services model, but what does that mean for user expectations and privacy?Are Web services going to be the Next Big Thing? Is the future going to be ad-supported? Apparently Bill Gates thinks so. In an Oct. 30 memo recently leaked to the Net, Gates states that "This coming services wave will be very disruptive," going on to state that Microsoft has "competitors who will seize on these approaches and challenge us." He goes on to point out that "This next generation of the Internet is being shaped by its grassroots adoption and popularization model, and the cost-effective seamless experiences delivered through the intentional fusion of services, software and sometimes hardware."
Clearly, the folks at Microsoft are worried about a plethora of new competitors such as Google, Skype, Adobe and others whove risen to prominence over the past few years, some seemingly out of the blue. More and more software that used to reside on the desktop is beginning to be deployed on the Web via technologies such as AJAX. Google and Sun have teamed up ostensibly to promote the Google Toolbar through downloads of Suns Java Runtime Environment, but rumors of some sort of "Google Office" coming out of the combo still continue to float around. Adobes PDF format is fast becoming the online document standard. Bills getting nervous.