Tracking Down Online IP Infringement
GenuOne is set to ship Version 3.0 of GenuNet to help companies find intellectual property infringement instances at online trading sites.For countless companies the Internet is a great place to sell and market their products. Unfortunately, its also a great place for others to sell unauthorized versions of their products at cheap rates, or spread misinformation about their companies. To help combat against such activity, GenuOne Inc. will release next week updated software that enables companies to identify and track the unauthorized sale of their products on eBay and other online trading sites and B2B trading boards.
The software, called GenuNet 3.0, can also help find instances where counterfeit versions of products are being sold, where intellectual property (such as a brand name) are being infringed, or where reseller contracts arent being lived up to, according to GenuOne officials.