Twitter July 14 christened its @earlybird account by offering two-for-one movie tickets for the "The Sorcerer's Apprentice" from Disney. @earlybird followers should see more exclusive deals from Twitter soon.
Twitter July 14 officially christened its @earlybird account by
offering two-for-one movie tickets to see the "The Sorcerer's
Apprentice" film from Walt Disney Studios.
Twitter @earlybird Exclusive Offers lets advertisers
promote deals and events on Twitter's
new
@earlybird account.
The microblog retweets offers advertisers have created
solely for Twitter, broadcasting deals to the account's current 55,000-plus
followers. Should @earlybird's followers retweet these deals, the people who
follow them will also see the promotions.
The advertisers determine availability, amount and price
of their offers, paying Twitter a cut of revenues earned from products they
sell using @earlybird.
Twitter is now promoting "The Sorcerer's Apprentice,"
a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opened
July 14.
@earlybird followers in the United States can get a two-for-one deal
on tickets for the movie, starring Nicholas Cage, by following the links from
the Disney Pictures account tweets marked in green in the @earlybird account
Web page.
The links take users to this special
Fandango Website touting the movie. Followers can enter their zipcode, show time, two tickets and
the code word "APPRENTICE" to get two tickets for the price of one.
Twitter spokesman Matt Graves
said in a blog post the movie deal, which comes after Twitter
promoted Disney/Pixar's "Toy Story 3" to make ad revenue, is just the
start.
Graves said @earlybird followers should see exclusive
deals from Twitter's ad partners in entertainment, fashion, technology, beauty,
travel and other areas.
Twitter is also inviting users to suggest products or
events featured on the account by tweeting an @reply to @earlybird.
Forrester Research analyst Augie Ray said @earlybird may
just be the start of something big. He expects Twitter to offer special deals
in different verticals or combined with Twitter Places to localize the deals
much like Groupon currently does.
Twitter said that while @earlybird is starting with
coverage across the United States, it will eventually "explore
location-based deals in the future."
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