Twitter will soon launch Promoted Accounts, allowing advertisers to pay for Twitter to suggest that people follow their accounts, Twitter Chief Operating Officer Dick Costolo said at IAB's Mixx.
Twitter will soon let advertisers pay for Twitter to
suggest that people follow their accounts, said Twitter Chief Operating Officer Dick Costolo.
Twitter launched a few money-making initiatives earlier
this year. Promoted Tweets, which cost advertisers $100,000, and Trends let advertisers
such as Starbucks pay to push their products in searches and trending topics to
Twitter's 160 million-plus users.
Another effort, the @earlybird e-commerce account, let vendors
offer deals on movie tickets and other goods.
That didn't work so
well and Twitter is shelving it for now, said Costolo, who spoke at the
Interactive Advertising Bureau's Mixx conference in New York.
Following in the footsteps of Promoted Tweets and Trends,
is Promoted Accounts, an effort to let companies buy ads to promote their
Twitter accounts, Costolo said, according to The New York Times
Promoted Accounts will show users "Who to
Follow" suggestion lists Twitter accounts advertisers have paid to promote.
The technology will leverage the same algorithm Twitter
uses to suggest accounts that people should follow, based on interests they've
shown in their Twitter activity.
The idea is to let businesses put their posts in front of
followers every time they post to Twitter, building on the Promoted Tweets and
Advertisers pay when someone clicks on a link in the Twitter
post, forwards the post to friends or replies to it.
Meanwhile, Twitter is tacking on 370,000 accounts each
day. In August, the microblog passed
MySpace in unique visitors, according to comScore.
Twitter had just shy of 96 million unique visitors in
August compared to 95 million unique visitors on MySpace.
Twitter aims to build on its user base thanks to a
that pops out media content, including links, photos and videos,
right on the Twitter Web page when users click on tweets.