Twitter March 30 began surfacing tweets on its homepage in real time, a redesign of its front door that better reflects the streamlike nature of the site. Users will now see a live ticker on top, a suggested users on the left and a live tweet stream in the middle. This hits to the core of the real-time data flow that keeps millions of Twitter users regularly tweeting. It's also a potential gold mine for marketers and retailers looking to sell products.
Twitter March 30 began surfacing tweets on its homepage in real time, a
redesign of its front door that better reflects the frenetic pace of
information sharing on the microblogging site.
When prospective users or existing users who are signed out visit Twitter.com
, they will see
a live ticker-type scroll of trending topics on Twitter.
Users can mouse their cursor over some of these trends to see a description
explaining why the keyword is popular on the site at that moment.
For example, hovering over the name "Justin Bieber" Tuesday night
popped up this message: "The young Canadian R&B/pop singer has a lot
of fans who like to tweet about him! He released a music video for Never Let
You Go today (March 30)."
The left rail under the topics features a random sampling of suggested
Twitter users. Users can hover over these pictures to see a profile summary and
the user's latest tweet. Users can click on the users' profiles to learn more
about the people and follow them.
Suggested Twitter users included TV personalities Kim Kardashian and Barbara
Walters and entrepreneur Carly Fiorina.
The real magic of these changes occurs in the middle rail, where Twitter
offers a stream of TopTweets that update with fresh content every few seconds.
This stream, whose complete account users can access here
, hits at
the core of the real-time data flow that keeps millions of Twitter users
It's also a potential gold mine for marketers and retailers looking to sell
products. Dell, Pepsi and several other companies have successfully promoted
products on Twitter to makes millions
The new homepage is a marked departure from the previous homepage, which
users can see on Mashable here
. Twitter launched
this homepage last July to make search and trending
topics more visible and easily accessible to everyone.
Prior to that change, the homepage was a barren landing page with no search
bar. However, even the improved homepage was rather bland and static.
Twitter Creative Director Doug Bowman said
the new design "bubbles up more of the information
flowing through Twitter." This is an important value proposition to push
across as Twitter seeks to attract new users.
"With so much being shared, we know that there's something of value for
everyone," Bowman explained. "People who internalize the value of
Twitter understand the power of this simple medium. But it hasn't been easy to
make that value transparent or obvious for curious folks coming to Twitter for
the first time."
Bowman said Twitter isn't done making changes. He said his team will "try
new ideas that help users more easily discover who and what they can find on
Twitter, and how they can personalize and filter the stream of rapidly flowing
Twitter's changes, which readers can read more about on TechMeme here
come three weeks before the startup's first developer conference
and just a few weeks after the
its vaunted geolocation service.