According to SEO expert firm BrightEdge, Websites with Twitter share buttons get seven times more social exposure than sites that do not.
BrightEdge, provider of an
enterprise-class SEO platform
that
helps brands rise above the increasing clutter of the Web, said a
first-of-its-kind, in-depth analysis of more than four million tweets
shows pages that
display Twitter share buttons get seven times the social media mentions
than
sites that do not.
According
to BrightEdge CEO Jim Yu, this trend points to enormous social marketing
opportunity that brands can implement immediately at almost no cost.
"We
got this from an update to the monthly SocialShare reports we do," Yu said in
an interview. According to the September issue of the BrightEdge SocialShare
Analysis, almost half of the largest 10,000 sites on the Web still do not
display any kind of social sharing links or buttons at all.
The
BrightEdge Social Share Analysis shows that 53.6 percent of the largest 10,000
sites on the Web display some social links or buttons on their front pages, up
from 52.8 percent in late July.
"It's
clear that social sharing buttons can drive real social traffic that will
inevitably drive sales, brand awareness or even affinity but it's also clear
that many brands are not taking advantage of this simple, cost free tool," Yu
said in a statement. "It's surprising that with so much talk about social and
clear consumer adoption, almost half of the Web's largest sites don't take
advantage at all of free social sharing tools."
"BrightEdge
SocialShare Analysis makes it clear that social products, such as
Twitter's Tweet Button and Follow Buttons, can drive valuable
returns for
marketers who implement them across their sites," said Ryan
Sarver, director of Platform at Twitter, in a statement. "These
are simple,
free tools that can drive real ROI for any site."
Yu
said BrightEdge analyzed a large representative data stream of four million
tweets that were selected at random. Using its new Social Share Engine cloud
technology that parses messages to track how users share and interact with
social buttons and links, BrightEdge was able to determine which tweets carried
shared information and then it was able to track this shared data to determine
if it was shared with tools and buttons, links or other methods.
The
examination revealed that pages that display Twitter share buttons or links
were distributed to followers on average about seven times more often than
pages that did not have similar sharing tools, Yu said. This is a significant
difference that could lead to exposure to millions of additional consumers for
the sites that took the modest step of just installing social sharing buttons.
In
the social adoption analysis this month, all of the leading social sites saw
increases in usage compared to the previous month, but the two largest and most
established social platforms have commanding leads in market share. Facebook
plug-ins such as the Like button and links to fan pages are seen on homepages
of more than 50 percent of the world's largest sites. While buttons and links
for Twitter are seen on 42.5 percent of the top 10,000 sites. Google+ continues
to grow, but is still only used on about 8.5 percent of the largest 10,000
sites, according to BrightEdge.
The
BrightEdge SocialShare Analysis examines and analyzes the homepages of the
world's top 10,000 sites. The analysis seeks to measure the presence of social
plug-ins on these large Web properties and the presence of links to social
pages. The monthly SocialShare Analysis provides a window into the growth and
utilization of social tools by the world's most popular brands.
The
SocialShare analysis is powered by the BrightEdge SocialShare Engine. The
Social Share Engine complements the BrightEdge SEO Platform, allowing marketers
to see the impact of their social strategies on SEO and drive new value in
campaigns and for consumers. Go to http://www.brightedge.com/social-share-September-2011 to view and
download the full report.
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.
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