Pew Research said Twitter is used by 8 percent of American adults who use the Internet, with the greatest use among young urban adults and minorities.
Twitter is used by 8 percent of American adults who use the Internet, with
the greatest use among young urban adults and minorities, according to the Pew
Internet & American Life Project.
Twitter, which claims to have about 180 million users, is the leading
microblog service among casual Web users.
The communication tool allows users to write quick messages of 140
characters or less and blast them out to their followers on the service. The
service has become a major marketing tool for businesses, and has capitalized
on this to make money by offering advertising-laced tweets
Pew, which itself uses Twitter to gauge social media, polled more
than 2,250 Web users polled in November.
In response to the simple question, "Do you use Twitter?" 8
percent of online adults said they do, with 2 percent doing so on a typical
Of the 8 percent total, 10 percent were women and 7 percent were men. Some
14 percent of those surveyed were aged 18 to 29, with the users' percentage
decreasing with every increasing age target range.
Latinos and African Americans led the way in Twitter use, with 18 percent
and 13 percent of users surveyed, respectively. Only 5 percent of those called
said they used Twitter.
Eleven percent of those users claimed to live in a city, compared with 8
percent hailing from the suburbs and 5 percent coming from rural environs.
Pew also found that 36 percent of these users check for Twitter tweets
posted by others on a daily basis or multiple times per day. This is comparable
to the 41 percent who say they check the site less than every few weeks, or
never do so at all.
What do those users do once they check in?
72% of Twitter users post updates related to
their personal life, activities or interests.
62% post updates related to their work life,
activities or interests.
55% of these Twitter users share links to news
54% post humorous or philosophical observations
53% retweet material posted by others.
52% send direct messages to other users.
40% share photos with others on Twitter.
28% share videos on Twitter.
24% tweet their location.
Clearly, while general tweeting is robust on Twitter, far fewer users
publish rich media such as photos and videos to the Website.
It will be interesting to see how or if Twitter leverages these Pew
demographics to improve engagement in its services going forward.