Vivisimo to Use Technology for EBay
Vivisimo has found another messy corner of the Web to organize: the product listings on eBay.NEW YORK (AP)Vivisimo Inc., developer of a well-regarded Internet search technology that clusters results into categories in seconds, has found another messy corner of the Web to organize: the product listings on eBay. EBays search engine mines the descriptions and categories that sellers attach to their wares. Vivisimo believes its search algorithm, which analyzes text in product descriptions and generates its own categories, produces more intuitive results. For example, a query for "digital camera" on eBay yields a wide range of items, plus links to confine the search to the electronics, sports or consumer electronics category or a few subfields. The same search on Vivisimo clusters cameras by brand or functions.
Neither method is perfect. A Vivisimo search for digital cameras on eBay included a small "Star Wars" category. It turned out that someone selling action figures had written that the pictures of the toys were blurry because "I have a bad digital camera."