What Might Steal E-Tailers Christmas?
With the holiday shopping season in full swing, e-tailers hope to reach record numbers in sales. The question is, are e-businesses prepared?With the holiday shopping season in full swing, e-tailers hope to reach record numbers in sales. The question is, are e-businesses prepared? E-commerce businesses of the past primarily consisted of dot-coms that were created from an idea without a clear business plan, backed by venture capital and strong stock market revenue. Many in this new breed of e-tailer hit their sales targets last year, but just as many failed at the customer support and service levels. Product shipments got backed up or even lost, and transactions bottlenecked the systems set up to support them. Many Web sites lost their appeal to customers, who were no longer confident about shopping online. A number of well-known dot-coms have gone out of business this year, leaving people feeling a bit insecure about where the e-business industry is heading.
Well, times have changed, but that old saying, "Only the strong survive," still holds true. For dot-coms to survive, they have to have a strong business plan, 24-by-7 availability, airtight security and stellar customer support. E-business has grown by leaps and bounds, thanks to more-secure systems and faster shipping times, but the return policies and turnaround times that are required to create a more stable environment for customers are still in the Dark Ages.