Should Web services requests eliminate all but the very best?
The folks at Google are getting a lot of attention lately with
their in-your-face recruiting of the worlds most competitive geeks.
The companys billboards
ask mathematical questions whose answers are URLs that lead to
job-applicant Web sites; its pull-out Aptitude
appear in more than one of the magazines that I get at home.
As CommerceNet Fellow Adam
Google had better hope for a vigorous response, because the company
will need a lot of smart and hard-working people to live up to Web designer Jason Kottkes
that the company will be "the biggest and most important company in the
world in 5-8 years." That stems from a view of Google, not as mere
search engine, but as a versatile services platform thats backed by
huge amounts of exceptionally cost-effective computation: Kottke, in
turn, points to Topix.net founder/CEO Rich
April characterization of Google as "the worlds biggest
computer and most advanced operating
If your memory is really good, you may recall that I said something
along these lines in May of last year, calling Google
operating system for a worldwide network of loosely coupled
machines and databases." Ive since discovered, I feel obligated to
note, that publisher Tim
arguably got there a year before I did with his Emerging
Technology Conference theme of "the
emergent Internet operating system."
What can I say, I thought Id
had an original idea. But let us go on.
If Google needs so many people to work on its to-do list, why is it
putting so many barriers in front of its "Help Wanted" portal? The
answer is that the company would rather turn away a dozen people who
might have worked out than hire just one who turns out to be toxic to
the organization. As JotSpot
Kraus notes in his entrepreneurship blog, Bnoopy,
"A players hire A players, B players hire C players, and C players hire
losers. Let your standards slip once and youre only two generations
away from death."
Should this be the doctrine that informs a Web services marketplace?
Is it better, when searching for service candidates, to reject a dozen
might-have-beens rather than letting a single unsatisfactory candidate
get through? We talk about a vision of Web services enabling a dynamic
marketplace of changing needs and competing service offerings, instead
of being merely a standards-based technology of static application
integration: Are we going to "hire" services in the highly selective
style of a Google or, for that matter, a Microsoft?
we going to come up with mechanisms of identifying, evaluating, and
qualifying and rejecting candidates that are continually open to new
This seems like an important question, as such major Web presences as Amazon
join Google in the competition for the role of next-generation
application platform. Amazon itself is building
on its own services foundation to enter new markets, as well as offering
that foundation to others.
The next generation of the Web,
its clear, is
going to be defined
by the competition among different ways of
delivering on this vision.
Tell me what you see in the future
of the Web as platform at email@example.com.
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