Winning the Domain Name Blame Game
Recently, Marilyn Cade, the director of e-commerce and Internet policy for AT&T, mentioned to me that, with this summer's introduction of new top-level domains, ICANN's UDRP will soon be the name of the game for all enterprises registering .biz or .info WRecently, Marilyn Cade, the director of e-commerce and Internet policy for AT&T, mentioned to me that, with this summers introduction of new top-level domains, ICANNs UDRP will soon be the name of the game for all enterprises registering .biz or .info Web sites. What does that mean for e-business managers? When registering these new Web site names, they need to be sure they are not inadvertently cybersquatting and thus opening themselves up to a challenge under the Uniform Domain- Name Dispute-Resolution Policy.
You can find yourself the target of a UDRP administrative proceeding if your domain name is identical or confusingly similar to someone elses trademark or service mark. And, if you have no rights or legitimate interests in the name that has been registered or you are using the name in bad faith, you may not be the master of your domain for long. A UDRP panel can force you to give up ownership of your URL.