YouTube, Fox, Hulu Top Online Video Rankings
YouTube, Fox Interactive Media and Hulu top research company ComScore's list of sites providing the most-watched online videos. In March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March.Google's YouTube Website topped the list of sites providing most-watched online video content during March 2009, according to a study by research company ComScore. Overall, Americans watched about 14.5 billion online videos in March, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video, with an average of 97 videos per viewer-translating into an average online video clip length of 3.4 minutes.
Out of that total number, Google had 40.9 percent of the online video market share, 99 percent of it through YouTube. Fox Interactive Media came in a distant second, with 3 percent, and Hulu came in third with 2.6 percent. Yahoo online video accounted for 2.3 percent of the total market and Microsoft was in fifth place with 2.0 percent.