YouTube Leanback is now letting users create their own personalized channels to help them manage their content more efficiently. Also launching: skippable ads.
YouTube Dec. 2 spruced up the usefulness of its Leanback
application by letting users
create their personalized channels.
Leanback lets users
type in a topic they want to see related videos for
and sit back to let them roll. Videos are chosen with consideration of users'
YouTube settings and preferences.
Leanback works well on Google TV
, but users still have to switch from topic to topic. There are only
so many Sesame Street videos that will play before a users gets tired and needs
to switch to something else.
So while there was definitely more of a "leanback"
experience compared to the typical YouTube operation of searching for each
video and hitting play, the content still needs to be managed.
YouTube Leanback's new Personalized Channels features help
users find what they should watch next.
Users will sign into their YouTube
account, go to Leanback, tap the down arrow key on their keyboard twice, and
select the "create channels" option on the left at the bottom of the
YouTube will suggest personalized channels based on videos
users have watched in the past. Users may select any of the channels Leanback
suggests based on previously watched videos, by clicking enter, or type in a
topic to see related content.
"It's a bit like having your own personal video
delivery butler, serving you relevant videos that reflect what you like, or find
interesting," said Christina Ilvento, product manager for YouTube Leanback.
"For instance, if you create a 'fail' channel, it
will start out showing the best fail videos we can find, and then gradually
start branching out to pranks, funny commercials and other related topics. It
will also adjust itself based on how you interact with the videos shown and get
better the more you watch and interact with them."
See YouTube's demo of Leanback Personalized Channels here
YouTube Dec. 2 launched another feature that should appeal
to users: skippable ads.
The new TrueView ad format
will let users skip ads they're not interested in by
clicking a button after it plays for five seconds.
YouTube said not every ad will have this "skip"
option, but even cutting out some ads when trying to roll through 12 straight
Leanback videos will be helpful.