YouTube is seeing 48 hours of video uploaded every minute and 3 billion daily views, marking a major advertising opportunity for Google's video-sharing Website.
YouTube
celebrated its sixth birthday this month by announcing it has surpassed over 48
hours of video uploaded to the video-sharing Website every minute.
That's a 37
percent bump from last November, when YouTube
averaged 35 hours of video uploaded per minute.
More impressively, that's a 100 percent hike from 2009, when YouTube said it
exceeded 24 hours of video uploaded each minute of the day.
The video
upload count is staggering enough, but YouTube also said it has passed 3
billion daily video views, up 50 percent from a year ago, when the site said it
was
raking in more than 2 billion views a day.
For
perspective, YouTube
said that's the equivalent of nearly half the
world's population watching a YouTube video each day, or every U.S. resident
watching at least nine videos a day.
That
viewership is happening across more than 350 million devices, from computers to
smartphones and tablets. Video consumption, not 48 hours of video uploaded each
day, is YouTube's key metric.
YouTube
launched six years ago in May as purely a user-generated video platform, but
for the last four years Google has aimed to advertise against those videos.
Without people watching the content en masse, the advertising efforts don't get
rewarded.
YouTube is
undergoing another major transformation. With Google TV as its main platform,
YouTube is attempting to transition to users' living rooms to gobble some of
the five hours of TV U.S. consumers are watching each day.
If this
effort, buoyed by the new
YouTube Movies service,
live streaming and other efforts to attract
viewership, succeeds, Google could easily possess the world's largest display-ad
platform via users' home entertainment systems.
This would
position Google better to compete with display-ad giant Facebook, which
continues to
attract eyeballs and accrue major time spent
online.
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