Market Conditions Favor an Early Vista Retirement
5. Windows Vista still sold
relatively well
It's easy to focus on the problems Vista had, but we
can't forget that the operating system sold relatively well, compared with the
rest of the market. Granted, Vista was never able to
achieve the kind of success XP did, but it far outpaced Apple's Mac OS X
platform. It was also far more popular than any single Linux distribution. Vista
might not have been as successful as Microsoft would have liked, but it didn't
perform poorly either.
6. Windows 7 is growing rapidly
Windows 7 is quickly becoming the chosen operating system of the market. XP
still dominates the OS space, but its market share is dwindling with each
passing month as Windows 7 starts taking over. Windows 7 is expected to
overtake Vista in market share later this year. It will
get closer to XP's market share in the same time. There's no telling when (or
if) Windows 7 will be able to capture the majority of the OS market, but if its
adoption stays on pace, it has a good shot at it. Microsoft should focus on
Windows 7 besting XP, not on the mistakes it committed years ago with Vista.
7. Challenges await
If Microsoft spends too much time focusing on the past, it won't be
adequately prepared to meet the challenges that still await its software
platform. The market is changing at a rapid rate as software moves to the
cloud. At the same time, Microsoft is forced to deliver a new operating system
every few years to satisfy its customer base (and bottom line). The longer it
focuses on Vista, the less time it can devote to the
operating systems that will replace Windows 7. The OS market doesn't wait for
any company. Microsoft isn't immune to that rule.
8. Windows XP is old
Although the majority of the market stuck with XP when Vista
was offered, it can't do that forever. XP is getting old and the hardware it's
running on is slowing down. Both consumers and the enterprise are running out
of time before they will be forced to adopt a new operating system. And since
most vendors are only offering Windows 7 in new PC configurations, it
will only be a matter of time before customers move to Windows 7 out of sheer
necessity. In other words, the customers are coming to Windows 7, regardless
of their distaste for Vista. Why sweat the past?
9. Vendors are satisfied
When Microsoft released Vista, something rather
disconcerting happened: PC vendors didn't follow orders. Rather than force Vista
on customers, companies such as Dell and Hewlett-Packard opted to exercise
Microsoft's downgrade rights, which allowed customers to request an XP
installation rather than Vista. It cut into Microsoft's
bottom line and hurt its relationship with vendors. But Windows 7 is a
different story altogether. Today, vendors are more than happy to sell Windows
7. And all that talk of downgrade rights is a thing of the past. Vendors are
happy. Microsoft should welcome that.
10. The competition is fierce
Microsoft simply doesn't have time to focus on all the mistakes it made
years ago. The competition in the operating system space is extremely fierce.
Not only are Apple and Linux vying for OS market share on the desktop, Google
plans to release its Web-based operating system to compete with Windows on
netbooks. Microsoft's competition is gunning for the highly profitable OS
market and Microsoft must engage in the right strategy to stop it. Focusing on Vista
can't be part of that strategy.
Vista was a mistake. Windows 7 made it right. Microsoft
has paid enough for its Vista failures. It's time to
move on.








