When Giants Fight, Users Win

By Don Reisinger  |  Posted 2009-12-08 Print this article Print

5. Say goodbye to dominance

Once Microsoft jump-starts its online strategy, Google's dominance of the Web will be reduced. That's a key benefit for any Web user. When one company dominates, the impetus to do more than the bare minimum isn't always there. Granted, Google has done several great things already, but now that it faces more competition from Microsoft, you can bet it will be doing more than the expected. Dominance breeds complacency in any industry. Remember that.

6. Operating system integration

Prior to the battle between Microsoft and Google, neither company really felt the need to combine the Web with the desktop software space. The two areas were mutually exclusive and that was fine. But all that has changed. Google's Chrome OS proves that the search giant wants to make the operating system an extension of the Internet. Microsoft has also made strides to incorporate its software into the Web. The future of computing is based in the Web. With a real battle being waged between two tech heavyweights, operating systems from both companies will be much richer.

7. Mobile OS integration

Web integration won't stop at the operating system. Microsoft and Google will integrate their Web presences into their mobile platforms. The problem for Microsoft is that its Windows Mobile will likely not be able to compete with Google's Android in the near term. But Microsoft can quickly improve that software with the help of its online services. That said, Google realizes that, which will undoubtedly motivate Google to integrate its online services even more effectively into its own mobile software. It's a give-and-take that will only benefit us.

8. The move to the Web will come sooner

There's no debating that the future of the tech business is on the Web. But there's also no debating that we have a long way to go until we get there. With Microsoft and Google competing for online dominance, it's clear they both realize that the next frontier is in the online OS. If either company can solidify its position with a Web-based OS, it will be ideally placed to capitalize on the market. Look for the Web-based OS to come along sooner than expected.

9. The best company will win

Perhaps the most beneficial aspect of Google and Microsoft's battle for the Web is that in the end, the best company will win. Web users will respond to the products that are the best. They will use the services that they find the most value in. Those products and services will come from the company that best understands and appeals to their desires.

10. New, useful apps will come to the forefront

Since Google and Microsoft can't win the online battle alone, they will undoubtedly dig deep into their pockets to acquire companies that do something that would be too costly or time-consuming for them to do on their own. That means one thing to the Web user: More lesser-known applications will find their way to us. And, in the process, we will enjoy a much richer experience than we would have had simply using applications designed by Microsoft and Google. Acquisitions put really neat apps in front of more people. Look for more acquisitions (and more happy users) in the future.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel