Banned in Redmond or Not, Bundling Is Here
Opinion: The 'B' word (bundling) is on the Microspeak blacklist. But there's no sidestepping the reality: Vista is set to get more bundled components. (Microsoft Watch)Finally, after months of rumors, its official: Microsoft is planning to bundle the core of its Windows AntiSpyware product into Windows Vista. We know, we know: Bundling is a banned word in Redmond. When a previously stand-alone Microsoft product or technology is subsumed by another, the result is supposed to be labeled "innovative integration," according to the Microspeak police. Its not hard to understand Microsofts loathing of the B word. The company has gotten its hand slapped more than once for bundling. You dont have to look further than the U.S. Department of Justice and EU vs. Microsoft cases for examples.
But those lessons seem to have been forgotten. Based on recent signs, it looks like Microsoft is gearing up to bundle not just Windows AntiSpyware, but possibly also some other new wares, into Vista, the version of Windows due in 2006.