Certain key features of Microsoft Bing, the company’s new search engine, have been integrated into the Quick Add
feature of Hotmail.
With Quick Add, the Bing-enhanced functionality includes the
ability to insert video, maps, images and listings into e-mails. After
running a
Bing search and selecting the relevant content, the user simply needs
to click "insert" in order to introduce the element into the e-mail.
The combination of Bing and Quick Add in Hotmail seems
another component in Microsoft’s broader strategy to put its search engine in
front of as many pairs of eyes as humanly possible.
The
U.S. online community used Bing for 8.23 percent of its Web searches in June
2009, according to a study done by StatCounter, a noticeable boost over
Microsoft’s search-engine market share before Bing’s June 3 release. However,
Google still remained the dominant player in search, with some 78.72 percent of
the June market, according to the same report.
Bing’s early numbers were doubtlessly helped by Microsoft’s
massive ad campaign, estimated to cost somewhere in the $80 million to $100
million range. During Bing’s first week online, StatCounter says it took some
9.21 percent of the search engine market before dipping slightly.
Linking Bing to Hotmail could prove a boost to Microsoft,
considering that the e-mail service had some 43.5 million users in 2008,
according to comScore. By contrast, Yahoo Mail had 91.9 million unique visitors,
while AOL Mail was second for that year with 46.6 million souls. All
those services lead Gmail, which had an estimated 29.6 million users last
year.
E-mail services have integrated an increasing number of
applications and features into their interface in a bid to both gain and retain
users. Google, for example, has been adding a variety of experimental tools to
Gmail via Gmail
Labs.
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