Microsoft Announces Business Platform Integration, Updates
Microsoft kicked off its Convergence 2010 conference by announcing that two of its business-software platforms, Microsoft Dynamics GP and Microsoft Dynamics CRM, would be integrated to connect their respective business intelligence and productivity tools. In addition, Microsoft executives also announced that Microsoft Dynamics CRM Online would receive a variety of updates in May. Microsoft is attempting to make inroads into the SMB (small and midsize business) market with its Dynamics GP, an ERP platform for midsize business, even as it faces competition from other end-to-end business platform providers such as Oracle.Microsoft kicked off its Convergence 2010 conference in Atlanta with the announcement that Microsoft Dynamics GP, its ERP platform for midsize businesses, and Microsoft Dynamics CRM, its enterprise-management platform, would be integrated to connect the two systems' business intelligence and productivity tools. In addition, Microsoft Dynamics CRM Online will receive several new updates in May, including availability in Spanish, French and Brazilian Portuguese.
That combination of platform integration and updated tools seems particularly targeted at Microsoft's competition for the SMB (small and midsize businesses) market, at least according to one analyst.
"The latest investments highlight the priority in winning the small to midmarket and taking market share from Epicor, Exact and Sage," R. "Ray" Wang, an enterprise-strategy analyst with the Altimeter Group, wrote in an April 24 posting on his "A Software Insider's Point of View" blog. "More importantly, the integrating [of Microsoft Dynamics GP] with Microsoft CRM now provides users a full suite of critical end-to-end business processes required to managing a small- to midmarket organization."