Microsoft Bing Grew 25% per Week in June, Says Hitwise
Microsoft Bing occupied 5.25 percent of the U.S. online search market during June, its first month of wide release, and also managed to grow at an average rate of 25 percent per week during the period, according to research company Hitwise. However, it remains to be seen whether Bing can maintain its momentum against Yahoo and Google once Microsoft begins to moderate its massive advertising budget for the project.Microsoft's Bing search engine owned 5.25 percent of the U.S. online search market in the four weeks ending June 27, growing at an average rate of 25 percent per week, according to research company Hitwise. However, Google and Yahoo remained atop the search engine heap, with 74 percent and 16.2 percent, respectively. The same study found Ask.com bringing up fourth place in the search market, with 3.15 percent.
Bing represents a huge bet for Microsoft, which is reportedly pouring in between $80 million and $100 million as part of an intensive marketing effort. Since its June 3 launch, Bing has managed to gain small but significant market share, according to most research companies monitoring its progress; StatCounter, for example, found that the site gained 8.23 percent in June, as compared with when Microsoft's search engine was named Live Search and hovered around 7 percent market share.