Windows & Interoperability: Microsoft Bing Offers Search Variety, Challenges Google

 
 
By Nicholas Kolakowski  |  Posted 2009-06-02 Email Print this article Print
 
 
 
 
 
 
 
 
With the June 1 launch of its new search engine, Bing, Microsoft is attempting to claim more market share in the competitive search-engine arena, where it sits in third place behind Google and Yahoo. According to a ComScore report, Microsoft held 8.2 percent of the U.S. core search engine market in April 2009, behind Google with 64.2 percent and Yahoo with 20.4 percent.

In addition to traditional search, with its pages of hyperlinks, Bing also allows users to drill down into specific search categories, such as Videos, Shopping, News, Maps and Travel. With this step, Microsoft says it wants Bing to provide intuitive tools to help customers make better decisions, with an initial focus on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

Or to put it another way, Microsoft is hoping that Bing presents such utility to users that the company can increase its search market share and related financials. The following eWEEK product gallery shows just what Bing is capable of doing.

 
 
 

Microsoft Bing Offers Search Variety, Challenges Google

With the June 1 launch of its new search engine, Bing, Microsoft is attempting to claim more market share in the competitive search-engine arena, where it sits in third place behind Google and Yahoo. According to a ComScore report, Microsoft held 8.2 percent of the U.S. core search engine market in April 2009, behind Google with 64.2 percent and Yahoo with 20.4 percent. In addition to traditional search, with its pages of hyperlinks, Bing also allows users to drill down into specific search categories, such as Videos, Shopping, News, Maps and Travel. With this step, Microsoft says it wants Bing to provide intuitive tools to help customers make better decisions, with an initial focus on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. Or to put it another way, Microsoft is hoping that Bing presents such utility to users that the company can increase its search market share and related financials. The following eWEEK product gallery shows just what Bing is capable of doing.
Microsoft Bing Offers Search Variety, Challenges Google
 
 
 
 
 
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
 
 
 
 
 
 

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