Windows & Interoperability: Microsoft Bing Offers Search Variety, Challenges Google
In addition to traditional search, with its pages of hyperlinks, Bing also allows users to drill down into specific search categories, such as Videos, Shopping, News, Maps and Travel. With this step, Microsoft says it wants Bing to provide intuitive tools to help customers make better decisions, with an initial focus on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.
Or to put it another way, Microsoft is hoping that Bing presents such utility to users that the company can increase its search market share and related financials. The following eWEEK product gallery shows just what Bing is capable of doing.