Microsoft Encourages IT Pros to Get Social
A new Microsoft Web site, The Working Network, seeks to become a one-stop shop for encouraging users to experiment with tagging, social bookmarking and RSS feeds.At this weeks IT Forum in Barcelona, Microsoft Corp. is expected to take the wraps off a new Web site aimed at making social-networking technologies more useful to IT professionals. The objective of the new Microsoft site, known as "The Working Network," is to encourage Microsoft IT pros to "review the site (some of our tools, third-party services, our content) and use what works for you to become better informed, better connected, and have more free timeno kidding."
In an introductory post on The Working Network site, staffers explained the genesis for the project: "At a recent Microsoft professional event we observed that fewer than five percent of the attendees read blogs regularly. So all those new RSS feeds available on Microsoft.com arent getting used as much as they might. Thats a shame and thats the smallest part of the lost opportunity."