Microsoft Hires an Outsider to Run Longhorn Marketing

By eweek  |  Posted 2005-03-01 Print this article Print

Former AT&T Wireless and E*Trade exec will take the reins, as next-gen Windows enters its critical phase.

Microsoft Corp. announced late Monday that it has named former AT&T Wireless and E*Trade executive Michael Sievert as corporate vice president for Windows product management. Sievert is replacing 17-year Microsoft veteran Tom Button, the current vice president in charge of Windows product management, who has been in that role since the summer of 2003. Button has taken a leave of absence due to family medical reasons, according to a corporate statement. Button is expected to return to Microsoft in a different capacity, company officials said. (Most of Buttons Microsoft career was spent in the developer division.)
Does Longhorn comply with antitrust conditions? Click here to read more. Like Button, Sievert will spearhead marketing, product management and product planning for Windows client, including the Longhorn version that is due out in 2006. Sievert has considerable marketing expertise. At AT&T Wireless Services, he has been the executive vice president and chief marketing officer since 2002. Before that, he was executive vice president and chief global marketing and sales officer at E*Trade. He also has held various positions with IBM and Procter & Gamble. As vice president in charge of Windows product management, Sievert—who will report to Senior Windows Client Vice President Will Poole—will have myriad responsibilities. Read the full story on Microsoft Watch: Microsoft Hires an Outsider to Run Longhorn Marketing.

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