Microsoft, Industry Leaders Look to Measure Productivity
An art? A science? How do you measure productivity? Microsoft and a number of its Information Work Productivity Council cohorts will talk turkey in February.Microsoft Corp.s brass has committed to doubling productivity in the coming decade from the levels achieved in the 1990s. But such a promise begs the questions: How (and why) do you measure productivity? And is measuring productivity as subjective as measuring total cost of ownership? Microsoft and other industry partners, including Cisco Systems Inc., Xerox Corp. and McKinsey & Co., are gearing up to answer these questionsat least in part. On Feb. 2 in New York, the Information Work Productivity Council (IWPC) will hold an invitation-only, daylong summit on the nature of business productivity. This event will mark the first time that the IWPC showcases some of the areas on which it has been focusing.
The council is sponsoring what it is calling the "Information Work Forum," which is designed to bring together academia, government and industry to discuss maximizing business productivity, profitability and performance through information work strategies, solutions and services, according to the invitation. The IWPC was founded a little over a year ago by Microsoft, Accenture, British Telecom, Cisco, Hewlett-Packard Co., SAP AG, Xerox and others. Microsofts industry director for the IWPC, Susan Conway, described the council as "an independent group of companies and academics brought together to study the issue of information work based productivity and profitability."