Microsoft Tag Technology Graduates from Beta
Microsoft Tag, which allows users to scan a customized tag with a smartphone camera to receive multimedia and other content, is no longer at the beta stage. Although the basic use of Tag is free, Microsoft will offer other services such as advanced reporting, analytics and real-time location services that will likely cost a fee of some sort. Tag is compatible with BlackBerry, iPhone, Symbian, Google Android and Windows Mobile phones.Microsoft announced May 27 that its Tag technology, which allows users to scan a customized tag with a smartphone's camera module and receive multimedia and other content on their screen, is no longer a beta. "Eighteen months ago we launched Microsoft Tag, our mobile barcode technology," Aaron Getz, general manager of Microsoft Tag, wrote May 27 on the Official Microsoft Blog. "Since then, more than 1 billion Tags have been printed by people and businesses all over the world. In the month of April alone, more than 20 million magazines with Tags were in the hands of U.S. consumers."
The basic use of Tag, Getz added, will be free: "This means you will be able to generate and use Tags that link to our standard scenarios, such as linking directly to Web pages, and use the reader application at no cost." However, he said, Microsoft intends to create "value-added services, such as advanced reporting and analytics and real-time location services." At least a portion of these, presumably, will be on a paid basis.