Microsoft Pushes Its Own Alternative to JPEG
Microsoft is encouraging developers to add support for its fledgling "Windows Media Photo" specification to devices and applications that read or write image files. (Microsoft Watch)SEATTLENot content to take on PDF and PostScript with Windows, Microsoft now also is setting its sights on going head-to-head with the JPEG imaging standard. Microsoft introduced on May 24 at WinHEC (the Windows Hardware Engineering Conference) here its proposed image-compression file-format specification, which it is calling "Windows Media Photo."
During a session on Windows Media Photo, Bill Crow, principal program manager with Microsofts Digital Media Division, described some of the characteristics it plans to support with the fledgling spec.