Microsoft Pushes PC Design Innovation
Microsoft announces the start of a design competition to rethink the desktop computer by offering a top prize of $125K to the group or person with the best PC design.Microsoft on Monday announced the start of a design competition to rethink the desktop computer. The company thinks it is time to move beyond the big beige box, offering a top prize of $125,000 to the group or person with the best PC design. Microsoft hopes that the contest will challenge participants to think outside the box while using Longhorn as a guide. Details of the contest appeared on the StartSomethingPC.com, a site that appeared about a week ago with a vague description and teaser video on the front page. As Windows moves into its third decade, Microsoft realizes that in order to keep interest in its operating system up, it needs to rethink how people are using their computers. In addition, the release of Longhorn along with new innovative desktops could drive sales for all involved.
Apple in recent years has made the aesthetics of its hardware one of its top priorities, resulting in computer design like the unique G4 Cube and Mac Mini, or the simple utilitarian design of its newer PowerMac G5 desktops.