Microsoft Slashes Some Windows Vista Prices
The price cuts will go into effect when the first service pack for Vista ships in March.While the bad news around Windows Vista continues for Microsoft, the good news for U.S. PC users who want the operating system is that the price of several retail versions and upgrades has been cut by as much as 20 percent. The price cuts, which come into effect when the first service pack for Vista ships next month, are even more significant in some of the other 70-odd developed and developing countries around the globe affected by the move, such as the United Kingdom and South Africa.
The move appears designed to take advantage of the fact the Microsoft executives and analysts expect Vista SP1 to fix many of the issues that have been plaguing Vista and derailing purchases of retail versions of the operating system.
But markets such as the United States will see lower prices even before SP1 ships as a result of partner promotions, Brad Brooks, corporate vice president for Windows Consumer Product Marketing, said in a statement released Feb. 28. The price cuts come just a day after Microsoft CEO Steve Ballmer told eWEEK in an interview that the issues around Vista are not in regard to adoption, which has been strong and crossed the 100 million mark. "It's not really a popularity question in the broad market," he said, referring to Vista sales figures and Microsoft's last quarterly financial results. Microsoft is sticking to that line with its explanation about the price cuts, although Brooks did point to the fact that the "solid sales" have come "primarily through the sale of new PCs." With regard to retail sales of boxed products, Brooks said that while this segment does not account for a large percentage of the business, it "represents an area of opportunity for additional growth the company sees based on the new editions introduced in 2007."