Microsoft Suffers from Creative Difficulties, Says Former Exec - Brass Says Microsoft Dropped E-Reader Ball (
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Brass also cited Microsoft's development of e-reader technology as an
example of the company's supposed failure to innovate and to control
infighting.
"Early in my tenure," Brass wrote, "our group of very clever
graphics experts invented a way to display text on screen called ClearType. It
worked by using color dots of liquid crystal displays to make type much more
readable on the screen. Although we built it to help sell e-books, it gave
Microsoft a huge potential advantage for every device with a screen. But it
also annoyed other Microsoft groups that felt threatened by our success."
Specifically, engineers and executives in other company divisions either
"falsely claimed it made the display go haywire when certain colors were
used" or that it "was fuzzy" and induced headaches, or else
attempted to take over the project for themselves. "As a result,"
Brass wrote, "even though it received much public praise, internal
promotion and patents, a decade passed before a fully operational version of
ClearType finally made it into Windows."
For his part, Shaw argued that Microsoft eventually managed to integrate the
technology into its products, even if other companies such as Amazon.com
currently dominate the e-reader space. "To make his point, Dick generally
focused on ClearType, noting that this technology was 'stifled' by existing
business groups. ... [However,] ClearType now ships with every copy of Windows
we make, and is installed on around a billion PCs around the world. This is a
great example of innovation with impact: innovation at scale."
While Microsoft has partnered with Amazon.com and other companies to produce
e-reader software for PCs, the company has expressed no interest in building a
physical e-reader device that could compete against those made by Amazon.com,
Sony and other companies.
In
October 2009 comments delivered at Erasmus University in the Netherlands
and reported by Reuters, Ballmer said, "We have a device for reading. It's
the most popular device in the world. It's a PC … we are not interested in
e-readers ourselves."