Microsoft Takes Aim at IBM with New Marketing Campaign
Microsoft's new $500 million 'people-ready' push is the start of its sales and marketing campaign for the business versions of its forthcoming Windows and Office product lineup.NEW YORKMicrosoft launched on March 16 a new "people-ready" campaign for its existing and future products that are aimed at business users. CEO Steve Ballmer, speaking at the ImpactPeople business-user conference here, introduced the software makers latest tagline: "Microsoft: Software for the people-ready business." Microsoft is planning to spend $500 million this year on the people-ready sales and marketing campaign, Ballmer said. The company is using the NCAA basketball tournament that begins this week to kick off the campaign.
Microsoft has been using the slogan "Helping people and businesses throughout the world realize their full potential" as the companys mission statement for some time now. The new "people-ready" emphasis is an outgrowth of that vision statement, but is more specific to the Windows and Office family of products.