Microsoft Will Launch Windows 7 in New York City
Microsoft plans on launching its newest operating system, Windows 7, in a high-profile event in New York City on Oct. 22. CEO Steve Ballmer will headline the event, which will also involve partners in Microsoft's ecosystem. Microsoft's previous operating system, the much-maligned Windows Vista, also received a flashy New York City launch - but Redmond is evidently hoping that its newest product will experience the sort of success that eluded its predecessor.Microsoft plans on launching Windows 7 in New York City on Oct. 22, with an event hosted by CEO Steve Ballmer. Although the company has declined to divulge many details, it has suggested that its ecosystem partners will use the high-profile stage to roll out their own new hardware. In many aspects, the rollout of Windows 7 could mirror the launch of Microsoft's previous editions of its core products. In November 2006, company executives headlined events around the world to celebrate the business availability of Office 2007, Windows Vista and Exchange Server 2007, with Ballmer present at the New York event. A few months later, in January 2007, New York was again the site of the consumer launch of Windows Vista and Office 2007, this time with Bill Gates hosting a worldwide live Webcast.
Another survey by Deutsche Bank found that, longer term, Windows 7 could very well experience a penetration rate superior to that of Windows XP or Windows 2000. Companies such as Intel that famously declined to adopt Vista have also signaled that they will incorporate Windows 7 into their IT infrastructure. If Windows 7 does prove to be a success, it could help Microsoft reverse steadily declining revenues. In the fourth financial quarter of 2009, the company reported a 17 percent decline in year-over-year revenue, with earnings of $13.10 billion. Symbolically and financially, then, Redmond has a lot riding on New York.