Microsoft Windows Mobile Marketplace Gets EA Mobile, MySpace Support
By: Michelle Maisto
2009-03-31
Article Rating:  / 2
Microsoft, building buzz for its Windows Marketplace for Mobile application store, and April 2 keynote address at CTIA, announced new contributors and collaborators, including EA Mobile, MySpace and fashion icon Isaac Mizrahi. Other companies that have already signed on to the Windows Mobile Marketplace include Facebook, CNBC and the AP.
Microsoft is sharing new information about the Windows Marketplace
for Mobile application store, in anticipation of its keynote address at
CTIA Wireless 2009 on April 2.
During his keynote, Microsoft’s Robbie Bach, president of entertainment
and devices for the software giant, will announce new alliances between
Microsoft and EA Mobile, MySpace and Isaac Mizrahi.
EA and MySpace will describe applications they’ve created for Windows
Marketplace for Mobile. Mizrahi — the first in what will be a series of
designers creating exclusive themes, including color palettes and
wallpaper — will demonstrate ways users can individualize their phones.
Microsoft additionally announced a raft of companies that have signed
on to offer applications through Marketplace for Mobile. These include:
AccuWeather.com, The Associated Press, CNBC, Gameloft, Pandora, Netflix
and Facebook.
Mobile device users have proven their appetite for mobile applications,
and Apple saw enormous success with its App Store, which facilitated
more than 800 million downloads in just eight months’ time.
Following suit, Google has an application store for its new Android operating system, Nokia is at work on an Ovi Store, which will work in conjunction with its social networking services, and RIM has an app store in the works for the BlackBerry platform.
Research firm In-Stat recently predicted a quadrupling of mobile application store users within five years, bringing the number to 100 million users.
The growing popularity of mobile applications and mobile application
stores — along with the growing numbers of users visiting them — has
created a new category for advertising, “application marketing,”
In-Stat reported, which has mobile marketers delighted.
Microsoft additionally shared news that Windows Live for Mobile,
Microsoft’s mobile suite of Internet services, will be available as a
free download the first week of April, and that a new beta version of Windows Live Hotmail will be launched and available through mobile Web browsers.
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