Microsoft Windows Phone Marketplace Launching in October
Microsoft will launch its Windows Phone Marketplace in October, and may well plan to release Windows Phone 7 devices at about the same time. The final set of Windows Phone developer tools arrives Sept. 16.Microsoft's Windows Phone Marketplace will launch sometime in early October, suggesting that manufacturers will begin to roll out Windows Phone 7 devices ahead of the holiday season.
In an Aug. 23 blog post, a Microsoft executive announced that final Windows Phone 7 developer tools would be released Sept. 16.
"The Windows Phone Marketplace continues our commitment to having a clear and open process for certifying apps and games. To reinforce that, today we have posted an updated set of Windows Phone Marketplace policies," Watson said. "Further, in the coming weeks we will be conducting a limited beta test cycle of our app submission and certification process." But the supposedly updated list of Marketplace policies seems unchanged from the version released in July, at least when it comes to guidelines for applications and content. Those policies include restrictions on the depiction of exploding body parts and "people or creatures on fire," which could create some difficulties when it comes to approving popular games. "Philosophically, our approach with Marketplace is in line with what's existed for Windows Phone traditionally, and for Windows Mobile 6.5," Casey McGee, a spokesperson for Microsoft, told eWEEK in a July 13 interview at the company's Worldwide Partner Conference. "What we've sought to do with Windows Phone is be very transparent-here are what the fees are going to look like, etc., and here are the guidelines." Reportedly, Microsoft has been offering to pay developers of popular iPhone applications to port their wares over to Windows Phone 7. At Tech??ÃEd, Microsoft made a clear effort to push the platform to more business-centric designers. The company claims that there have been about 300,000 downloads of earlier versions of its Windows Phone Developer Tools to date.