Microsoft XP Reloaded Initiative Gets Reloaded
Redmond's newly minted 'Start Something' campaign, like its predecessor, is all about growing Windows XP sales.Microsofts "XP Reloaded" campaign isnt dead. It just has a new name: "Start Something." On Monday, Microsoft unveiled its "Start Something" campaign, aimed at promoting the four-year-old Windows XP brand. Microsoft officials declined to comment on how much the Redmond software maker is planning to spend on "Start Something." But the advertising campaign will span print, online, TV and retail channels in 11 countries and run for 15 months. Ads will appear in vertical-industry publications, as well as the more traditional channels.
Company officials are characterizing the ad rollout as one of the biggest ad campaigns in Microsofts history.