Windows client VP Tom Button says security tops the list of "the basics" the company must "nail," and Windows XP Service Pack 2 will bring big enhancements.
SEATTLEMicrosoft executives on Tuesday admitted that the company and its partners must do a far better job of "just the basics" and said they need to "nail the fundamentals," starting with security.
"We have a lot of work to do to make that happen. The biggest investment from Microsoft on that front is in the Windows XP Service Pack 2, which will deliver security enhancements," Tom Button, Microsofts corporate vice president for the Windows client, said at the Windows Hardware Engineering Conference (WinHEC) here Tuesday.
In a session titled "Windows Business Priorities and Opportunities," Button said, "We need to drive the PC industrys health overall by increasing customer satisfaction and trust and decreasing support costs."
A great opportunity also exists for Microsoft to migrate its installed base and move from legacy Windows 9x PCs [those running Windows 98, 98SE, Windows ME and Windows 95] to computers based on Windows XP SP2and to get the existing XP base to SP2.
Button said the PCs still running legacy 9x code comprise more than half of the overall installed base, adding that many of Windows XPs features are largely misunderstood and undermarketed.
"You will see a lot more communication from Microsoft targeting the 9x code base, but the reality is that the number of people running the 9x who actually have XP-capable hardware is pretty low," Button said.
"So, most of the opportunity here is not about selling a retail copy of Windows XP onto an old piece of hardware; its really about helping people understand the benefits of moving on to a new PC or of adding a new PC to their lives. So, a lot of the initiatives revolve around working with our OEM partners to drive demand," he said.
Microsofts Protect your PC campaign this fall will center on the release of Windows XP SP2, which has advanced security technologies to provide an improved security infrastructure, security tools for manageability and control, as well as improved and more secure user experiences, Button said.
Read more here about the high marks XP SP2 is getting from security experts.
"Microsoft is planning a unified approach to our fourth-quarter launches, including end-user outreach," he said. "The campaign kicks off in October and will overlap with the new security campaign around XP SP2, and then our new products and technologies will be released in mid-October."
Next Page: Growth in PC shipments looks strong for 2004, Button says.
Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.
He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.
He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.
He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.
He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.
He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.
His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.
For numerous examples of his writing you can search under his name at the eWEEK Website at www.eweek.com.